Secondly, the study found that Desi users on Twitter are actively engaging with AI-powered chatbots and virtual assistants, using them to access information and entertainment related to Desi culture.
This study used a mixed-methods approach, combining both qualitative and quantitative data collection and analysis methods. Twitter data was collected using the Twitter API, with a focus on hashtags related to Desi culture (e.g. #Desi, #Bollywood, #Cricket). A total of 10,000 tweets were collected over a period of two months. desi ai twitter
However, there is a dearth of research on the intersection of Desi culture and AI on Twitter. This paper seeks to address this gap, examining the ways in which AI-powered technologies are being used to create, disseminate, and engage with Desi content on the platform. Secondly, the study found that Desi users on
Thirdly, the study identified several challenges related to the use of AI on Twitter, including issues related to bias, misinformation, and cultural sensitivity. For example, it was found that some AI-powered accounts on Twitter were spreading misinformation and stereotypes about Desi culture. #Desi, #Bollywood, #Cricket)
The existing literature on social media and Desi culture has primarily focused on the ways in which social media platforms are being used to connect with and express Desi identity (Kumar, 2019; Sharma, 2017). Studies have shown that social media platforms provide a space for Desi individuals to connect with others who share similar cultural backgrounds and interests (Das, 2018).
"Exploring the Intersection of Desi Culture and Artificial Intelligence on Twitter: A Critical Analysis"